Learn About Advertising

Technology is driving many business activities across the market today. Many organizations are making use of digital solutions to enhance their business operations. The marketing function has been a great beneficiary of the use of technology. The value of marketing has been enhanced to a great...

The midsized companies do not have enough budgets to advertise on the TV stations, but now this is possible through the connected TV and over the top devoiced. The connected TV advertising provides the business people with the programmatic advertising platform by engaging the streamers with the...

Marketing is one of the main managerial roles in an organization or a firm. This is because marketing entails a lot that eventually increases customer base. Such roles performed through marketing includes educating the customers about the existence of new products, education on usage of the...